Careful community marketing for clinics and health products
Patients research on Reddit before they book. Gorilla Desk finds the threads where people are asking for a provider or a product like yours, drafts a reply that is helpful and honest about who you are, and always waits for a person to approve it.
Where it reads
The brief picks the communities for your business. For clinics and health products it usually starts here.
r/AskDocs r/[yourcity] r/healthIT
LinkedIn r/therapists
XWhat buyers actually type
- “Anyone recommend a [specialty] in [city]?”
- “Has anyone tried [treatment or product]?”
- “How do I find a therapist that takes my insurance?”
- “Is telehealth worth it for [condition]?”
Human approval on everything
Healthcare ventures stay in review mode. Nothing is posted that you have not read.
No medical claims
The writer is instructed to describe, never to promise outcomes, and to point people to a clinician for anything personal.
Local and specific
The city subreddit and local groups are where "who do you recommend" lives. The desk reads them for you.
A reply it would draft
found threadr/[city]: Looking for a physio who actually does hands-on work, not just a sheet of exercises.
Ask on the phone whether the first visit is 45 minutes or longer and whether the same clinician sees you each time; clinics that book 20-minute slots are the ones that hand you the sheet. Our clinic works the longer way (disclosure, I run it), and so do a couple of others in the north end; happy to name them if it helps.
- Disclosure, once
- No link unless the community allows it
- Held until you approve