Community marketing for consultants and professional services
Consultants win on being the most helpful person in the room. Gorilla Desk finds the rooms where your buyers are asking, drafts the answer you would have given, and posts it from your own account, with a disclosure and never a hard sell.
Where it reads
The brief picks the communities for your business. For consultants and firms it usually starts here.
LinkedIn
r/consulting r/smallbusiness r/Entrepreneur
X r/AskMarketingWhat buyers actually type
- “How do I structure a consulting proposal?”
- “Is it worth hiring a fractional [role]?”
- “Anyone worked with a [specialty] consultant?”
- “What should a [service] cost?”
Long, specific replies
In your niche the winning reply is the one that answers the question in full. The desk drafts at that length and you edit in a tap.
LinkedIn in your voice
Original posts in your voice on the topics your buyers ask about, spaced out and never salesy.
Mentions only when asked
Your firm is named only in threads that are asking for a firm, with a disclosure. Everywhere else you are simply the helpful one.
A reply it would draft
found threadLinkedIn: Thinking about hiring a fractional CFO for our 12-person company. Is it worth it at this size?
At 12 people the question is usually cash forecasting and pricing, not accounting. A fractional CFO earns their fee if they change a pricing or hiring decision in the first quarter; if they mostly produce reports, a good bookkeeper and a monthly call is cheaper. I do this work (disclosure), and I turn down about half the companies your size for exactly that reason.
- Disclosure, once
- No link unless the community allows it
- Held until you approve