Community marketing for recruiters that people do not hate
Candidates and hiring managers both vent on Reddit about recruiters. Gorilla Desk finds the threads where someone is actually asking for help, drafts an honest reply from your own account, and builds the reputation that gets your emails answered.
Where it reads
The brief picks the communities for your business. For recruiters and staffing firms it usually starts here.
r/recruiting r/cscareerquestions r/jobs
LinkedIn
X r/humanresourcesWhat buyers actually type
- “How do I get a recruiter to actually read my resume?”
- “Should we use an agency for this hire?”
- “What does a good recruiter do differently?”
- “Is it normal for a recruiter to…?”
Help both sides
Candidate threads and hiring-manager threads score separately, and the reply speaks to whoever is asking.
LinkedIn original posts
Short posts on what you see in the market, in your voice, spaced across the month, no job spam.
Disclosure every time
"I am a recruiter" is in the reply, once, so the advice reads as honest.
A reply it would draft
found threadr/cscareerquestions: Do recruiters actually read cover letters or is it a waste of time?
Agency recruiters mostly do not; in-house ones sometimes do for senior roles. What we actually read is the first three lines of the resume and the last two job titles, so put the thing you want us to see there. Recruiter here (disclosure), and I would rather get a two-line note than a page.
- Disclosure, once
- No link unless the community allows it
- Held until you approve