The routine that works is not "spend Friday afternoons on marketing." It is ten minutes every morning, on the phone, before the day's building starts, with the searching and drafting done for you overnight. Here is the routine and why each part is there.
Minute one: read the morning email
One email with what happened yesterday: what was found, what went out, who replied, what converted. If nothing needs you, you are done and the day is the product.
Minutes two to six: swipe
Drafts that need a decision are in one feed. Read each one as the person who will be judged by it. Approve the ones you would have written, edit the ones that are close, hold or reject the rest with a word about why. The words you give become voice coaching for every future draft, so this is the highest-leverage six minutes you have.
Minutes seven to nine: answer replies
Someone replied to something you posted. That thread is now a conversation, and conversations are where customers come from. The follow-up is drafted; read it, fix it, send it.
Minute ten: look at what converted
If a subreddit or a kind of post produced a signup this week, read that post again and notice why. Then move on; the system leans into what worked on its own.
What you never do in the routine
Search subreddits. Read rules. Count your ratio. Check for shadowbans. Decide whether it is a safe hour to post. All of that is mechanical and should be software. Your judgement is the scarce part, and it is spent on the swipes.
The first month is quiet
New accounts warm before they mention anything, so the first weeks are mostly helpful replies with no product in them. This is the part founders want to skip and the part that makes the rest work. The routine is the same; the outputs change as the accounts earn trust.
Once autopilot is earned
After you approve a run of drafts untouched on a platform, similar drafts start going out on their own. The routine gets shorter: the email, the replies, the occasional hold. Hold one and the platform waits for you again.
This is the routine Gorilla Desk is built around, and the reason the landing page says marketing that happens while you build.